What is Click-to-call?
With Click-to-call you can include a click-to-call phone number in your mobile ad so users can call your business direct. Your phone number appears as an extra line in the ad.
Why you'd use it
- Ads that include a clickable phone number have experienced a 6-8% average increase in clickthrough rates.
- A click to call costs the same as a click to your website but customers who call are often more qualified leads.
- Your phone number appears as an additional line of text at no extra cost.
- See the number of calls received for each keyword, ad group and campaign.
- There are different types of Click-to-call you can include in your campaign. Call-only lets you receive just calls, no clicks to your website. Vanity Number lets you display an easy-to-remember phone number.
- Click-to-call appears on Google.com and on the Google Display Network.