China has broken a new global record in smartphone penetration and this will have dramatic effects on content and commerce in 2013 in the world's most populous internet market. Mobile subscribers in China are now using 330 million smartphones — which is a 150% increase over last year. iiMedia, a Chinese research firm, recently released this smartphone data, which has not been widely distributed in English.
Smartphone growth in China as of Q3 2012 – scale on left is in hundreds of millions of smartphone units; scale on the right is sequential quarterly growth rate.
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