Thanks to the growth of smartphones and tablets, it’s relatively easy to be online all the time. Users can access what they want whenever and wherever, rather than being anchored to their laptop or PC. That means that businesses, small and large alike, need to grasp the mobile opportunity to retain and win customers.
Late last year, Pew Association released a series of surveys showing that 55% of Americans use mobile devices to access the internet. Similar results came from a survey conducted by the Media Behavior Institute. MBI monitored US study participants for 12 months, and noted that the percentage of users which have abandoned desktop increased by 5 points in the latter six-month period compared with the preceding six-month period.
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