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Mobile Search, Redirection & Google

Last month has seen a push from Google to highlight the importance of mobile optimized web pages. There has been some serious talk about what this might mean for search rankings and what can be done to maintain rankings in search results.

We have known for a long time that Google was taking mobile search seriously, back in 2012 we told you how Google searches for mobile specific content. This week Google have gone a step further by including a warning in mobile search results, if they decide that a page returned in a search result is not mobile friendly. So now it is more important than ever to have your content optimized for mobile. With a goMobi site you don’t have to worry about optimizing your content, or about how it will look on the myriad of different devices available, we do all the hard work of optimization and testing so you don’t have to. With goMobi Xpress you can have a mobilized version of your desktop site within minutes, or you can build a site from one of our templates adding the pages and features you require. Our templates help to get you started and are fully customizable so you have total control over your site.

Faulty Redirect

An important aspect of having a mobile optimized website is proper redirection, this helps mobile crawlers such as Google’s Googlebot Mobile understand your site and how the mobile content is mapped to your existing desktop content.

The wrong way to redirect mobile traffic

One thing Google will be looking for is proper redirection, if the search results from Google return a URL that is for an About-Us page on a desktop site, and the mobile redirection code redirects to the homepage of the mobile site, Google will view this as a ‘Faulty redirect’. In this situation they will issue a warning to users who are searching on mobile that the link ‘May open the site’s homepage’. With proper goMobi redirection code you can avoid this, and once again we have done all the hard work, all you have to do is make sure the appropriate redirection code is in place on your desktop site and that is it!

All pages optimized for mobile

bigRedCloudWhen the news came out I was asked some questions about how goMobi handles redirection, one of them was, if there is not a corresponding page on the mobile site for the desktop site what happens? With the proper goMobi redirection code in place, even if you have not set-up a mobile page for every page on your desktop site, we have you covered. If a user tries to visit a page on their mobile device that does not have a mobile specific page, goMobi will quickly build a mobile optimized page from the desktop content. You can see this in action if you visit the desktop version of Big Red Cloud’s features page, and then check out the mobile version of Big Red Cloud’s features page, which is built dynamically from the desktop content. This feature ensures you are always covered when it comes to mobile search and mobile optimized content.

Redirection code

redirectionCodeTo ensure that your site is set-up to take full advantage of this you need to make sure your redirection code is properly implemented. For sites that use goMobi’s Javascript, WordPress, Drupal or Joomla redirection there is nothing to worry about and you should see a distinct mobile experience, even if you have not created specific mobile pages for individual desktop pages. If you are using PHP, ASP or JSP redirection code then you need to make sure you have updated to the latest version from goMobi, this can be found in the Admin Dashboard or Control Panel of your goMobi site. We are always working hard at goMobi to ensure we keep pace with any new developments in the mobile world, all the latest information on our updates and releases can be found here on our blog, or in the Support section of our website. If you are not a SiteOnMobi customer why don’t you take a 30 day free trial and see for yourself how easy it is to create a mobile website, we do the work, you take the credit.