Mobile and internet penetration around the world continues to improve but many countries still have a long way to go. The following are some interesting observations about mobile internet speeds, and what this means for internet users across the globe. There are three factors that influence broadband speed and quality in every country – population density, government support and strong competition between suppliers. Data was gathered from the Ericsson Mobility Report which is a very interesting read.
It is estimated that there were 7.1 billion mobile phone subscriptions worldwide at the end of 2014. Monthly data traffic per smartphone has risen to 1,050 MB per month. Of those 7.1 billion mobile subscriptions, 2.6 billion are for smartphones capable of displaying the mobile internet properly. Just 500 million subscribers have access to LTE, otherwise known as 4G.
By 2020, mobile subscriptions are set to rise to an estimated 9.2 billion (more than one per person in many cases), and smartphone users are expected to nearly triple to 7.7 billion. The mobile internet is not only growing, it is about to become ubiquitous across the entire globe. 90% of the world’s population will be covered by mobile broadband networks.
The Highest Average Speeds in Each Region
|Asia Pacific||South Korea||8.8 Mbps|
|Europe||United Kingdom||20.4 Mbps|
|North America||Puerto Rico||9.6 Mbps|
|South America||Venezuela||7.0 Mbps|
The Highest Average Peak Speeds in Each Region
|Asia Pacific||Australia||149.3 Mbps|
|Europe||United Kingdom||90.9 Mbps|
|North America||Canada||46.7 Mbps|
|South America||Uruguay||32.0 Mbps|
Low Average Speeds in Each Region
It may come as a surprise that 24% of subscribers in the USA receive speeds below 4Mbps, the average speed across the globe. And this is not changing quickly. There is a large amount of Americans being left behind by the revolution in internet speed, but we still need to cater for these. Across the rest of the world, there are many countries struggling to reach this average speed.
What does this data mean?
What this means is that website builders must build sites to accommodate visitors from all around the globe, who have vastly different experiences of the web on mobile. We can say that internet speeds on mobile are good in the majority of cases for visitors in Italy, France or USA, but not all cases by a long shot. A 4 Mbps connection is only an average. There are times when connectivity will dip and speeds will suffer. In order to combat this, sites should detect devices and connection speed, and serve accordingly.
Siteonmobi serves beautiful, streamlined sites to all mobile and desktop devices, ensuring the best possible experience no matter where you are. Would you like to try it?