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Why Website Speed Matters on Mobile

In this era of 3 and 4G, free WiFi hotspots, ramping Smartphone penetration and ubiquitous connectivity, it can be easy to forget that limitless bandwidth is not always at the disposal of your website visitors. As the proportion of traffic on cellular connections continues to rise, website owners need to consider website speed ever more…
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Average Mobile Speeds Around the World

Mobile and internet penetration around the world continues to improve but many countries still have a long way to go. The following are some interesting observations about mobile internet speeds, and what this means for internet users across the globe. There are three factors that influence broadband speed and quality in every country – population…
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Portrait of a Mobile Consumer

Data. That all-encompassing word that covers a topic many of us barely understand, let alone appreciate. We just know it’s there – helping us to upload files to the Internet, access social media on our mobiles, and play our favorite shoot ‘em ups on the console of your choice (with friends hundreds and even thousands…
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Connect with Customers and add Click-to-Call to your

This week there was a great post on mobiForge on the how adding a Click-to-Call link increases the mobile friendliness of your website. The piece highlights the apprehension that exists around making a website work on mobile devices but stresses that a simple addition like Click-to-Call is a great initial step. It goes into good…
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Why Businesses really need Mobile Payments?

With Google Wallet and Apple Pay leading the pack for mobile payment systems, it is highly likely that mobile payments will eventually become a standard point-of-sale option for most retailers. However, the adoption of mobile payments is experiencing erratic growth, attributable to the reluctance of small businesses in adopting such systems. In this blog, we…
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5 signs you might be wasting your mobile traffic potential

If you’ve been following marketing trends at all, chances are that you already have some kind of mobile strategy in place. But you may be wondering if your approach is appropriate. Here are 5 pitfalls preventing you from getting the most out of your mobile traffic. The website is slow to load and hard to…
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